Wednesday, October 31, 2018

67. EARLY HALLOWE’EN OBSERVANCES IN THE PHILIPPINES

FRIGHT NIGHT, DAUGHTERS OF AMERICAN VETERANS, 1929 HALLOWE'EN PARTY

Death came early for Filipinos in the 19th century; life expectancy was just about 35 years. Life, was indeed precious, which was why, death was considered major rite of passage, with ceremonies and post-mortem practices created around the inevitable. All Saints’ Day (Todos Los Santos, on Nov. 1) and All Souls Day (Nov. 2)--2 distinct observances that Filipinos have merged as one—have been providing the perfect backdrops for rituals and activities practiced in many parts of the Philippines. Chief among these is the practice of pangangaluluwa (for the souls)
 
PANGANGALULUWA. Illustration by Pepito Frianeza, Filipino Heritage, vol. IX

Prevalent in Tagalog regions, pangangaluluwa originated from the belief that souls in purgatory need not just prayers but material things to make the transition to heaven. As such, people, impersonating souls, go from house to house, seeking for alms as they sing songs that end with an urgent exhortation to “hurry up or the heaven’s gate will close on us”.
 
GOSU SINGERS, from CKS book,by Cris Cadiang

A Kapampangan version is the singing of death-inspired songs called gosos from house to house on October 31. Much like carolers, they are rewarded by money or with food (In Nueva Ecija, sticky rice cakes or suman, are doled out to children). If the manggogosu are ignored, they pelt the house with stones, or steal a chicken or  fruit from the owner’s garden—similar to trick or treating during Hallowe’en. 

AN AMERICAN COSTUME PARTY, 1929

Hallowe’en celebrations are becoming more widespread in the country, mostly in cities and urban areas, perhaps due to the visual attractions of costumes and make-up. Hallowe'en is a contraction of “Hallow’s Evening”, the eve of All Saints Day. Halloween traditions evolved from ancient Celtic harvest festivals that began as pagan rites, and later Christianized.
 
AMERICAN COSTUME PARTY

Customs and practices like trick-or-treating, parties with horror themes, wearing masks and guises, carving and lighting jack-o-lantern pumpkins, playing pranks, divination games—have all been developed through the years, attaining greater popularity in Europe and America.
 
GERMAN CLUB HALLOWE'EN NIGHT PARTY. 1929

The Philippines was introduced to the concept of Hallowe’en parties by foreigners led by Americans, British, Spanish and Germans, expatriates who organized their own clubs or “sociedad de recreo” for social leisure.  There was the Casino Español (the oldest, at Pasaje de Perez), Manila or English Club (at Nagtahan, with a branch at Plaza San Miguel),  and the German Casino Union at Solano St.

The clubs organized leisure activities like concerts, operas, stage and musical plays, but the most popular were the exclusive themed parties: danzas, masquerades, costume balls—and the first Hallowe’en parties were first conducted in the 1920s within these elite circles.
 
PARTY THROWN BY GEORGE FAIRCHILD, ARMY NAVY CLUB, Manila.

In time, socio-civic organizations took up the cue and groups like the “Daughters of American Veterans” (of the Spanish-American war) which, from 1929,  regularly  held their Hallowe’en socials in full costume regalia, at La Palma de Mallorca Hotel in Intramuros. Not to be outdone were the members of the German Club, who gather together in their native costumes every last week of October for their Hallowe’en event in their clubhouse in Manila.

It took awhile to cascade the idea of a Hallowe’en along with its trappings to Filipinos who were “Catolico cerrados” and who shied away from figures of horror like demons and goblins, strictly sticking to their undas tradition of cemetery visits and masses for the dead. In the Commonwealth era,  Filipino high society took to having costumed parties—but mostly based on wholesome characters.
 
MANILA CARNIVAL COSTUME WINNERS

The biggest national party—the Manila Carnival—gave Filipinos the platform to express their creativity,  as the fair featured costume contests that drew outlandish, often horrifying costume entries. But these were worn for competition, not designed for Hallowe’en. 

It was only in the 70s that the novelty of Hallowe’en parties was appreciated by Pinoys, fanned by commercial establishments which began riding on religious events to drum up their sales. Hence, Holy Week culminated with an Easter Egg Hunt, Christmases became mega-sales events—and All Saints’ Day—a fright night costume extravaganza.

Today, malls, bars and clubs, companies, schools, villages and every other neighborhood have imbibed the spirit of Hallowe’en,  spooking up their places, holding their own trick or treats and monster costume contests, staging terrifying zombie runs and haunted house visits. The Church is saying “Boo!” to all these displays of “pagan fun”, but for most Filipinos, it’s just another day to “chill”.


SOURCES:
Graphic Magazine, various 1929 issues.
Cadiang, Cris. Gale at Gosu. Center for Kapampangan Studies, Holy Angel University.
Mallari, Joel P., Serenata. A Treasury of Kapampangan Folk Songs. CKS, Holy Angel University
Illustration by Pepito Frianeza, "Pangangaluluwa", Filipino Heritage, vol. IX.

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