Monday, September 30, 2013

38. TRAVELS WITH JIMBASIC

JimenezBasic is known in the advertising industry for its legendary foreign trips, a way of rewarding its people for a job well done. In the 1st year that the agency made its first profit of P90,000, it decided to splurge on a Hong Kong trip for its then 10 employees. The agency has grown by leaps and bounds since, and today, it is the country's number one creative agency powered by 120 driven creative, hardworking and passionate young ad people. The tradition of travel has also continued, depending on the annual agency performance, of course. In these journeys, everyone gets to go--senior officers, copywriters, art directors, secretaries, company messengers, janitors and coffee boys. The Jimenezes believe that the experience of world travel is something money can't buy--and everyone agree! We've seen the Great Wall of China, got our tans in Bali, sheared sheep in Sydney, holidayed in Hong Kong twice, touched the Taj in India, swung thru Singapore and got tongue-Thai'd in Bangkok. There was a year that we chose London as our destination--but not everyone got a visa; the British Embassy was just incredulous that the company could afford to send its staff for an English junket. "All for one and one for all" had always been our battlecry, so we decided to have our tea in visa-free Hong Kong instead--for 5 heady days of shopping, and with free spending money! And what about this year? Well, this December, we're closing shop for 4 days, to see if there are indeed lumpia in Shanghai!


1995: SYDNEY AUSTRALIA


1996: BEIJING, CHINA

1997: HONGKONG

2000: SINGAPORE

2002: BALI, INDONESIA


2004: SYDNEY, AUSTRALIA


2005: NEW DELHI, AGRA, INDIA


2006: BANGKOK, THAILAND

2007: SHANGHAI, CHINA


2010: ATHENS, GREECE


2011: MARRAKESH, CASABLANCA, MOROCCO



2012: MELBOURNE, AUSTRALIA

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