Showing posts with label Makati. Show all posts
Showing posts with label Makati. Show all posts

Thursday, December 30, 2021

71. I SURVIVED ONE YEAR OF RETIREMENT! 30 March 2015

HAPPILY RETIRED, 30 MATCH 2014

Same time, last year, on March 30, I "disengaged" from my ad agency of 19 years and the ad industry for good--a life-changing decision. 

Today, my pockets may not be as full, but my heart always is--gaining the freedom to pursue the things I love best: I taught, got invited to speak in a national literary conference, gave talks on various aspects of culture in schools, became a consultant for a university, wrote major chapters for two books, provided creative recommendations for the relaunch of the Clark Museum, moonlit for an ad agency, set up a museum exhibit, attended art fairs, book launches and award ceremonies, sat as a member of the board of trustees for Kuliat foundation, won a Xmas essay contest sponsored by the Inquirer, judged various provincial festival contests, appeared on TV, gave museum tours, got recognized for my work in the arts by the provincial government, and most of all had more time to stop and smell the roses. 

Now that wasn't so bad, isn't it?



Friday, August 24, 2018

58. TALES OF THE TAPE


TALES OF THE TAPES

 Yesterday was a free day, so I decided to do a bit of cleaning around the house. I must admit I am a pack-rat like my parents, who never threw things away. Instead, we had the habit of stowing away things in the nooks and crannies of old cabinets, shoeboxes, biscuit tins and other secret compartments—until they are forgotten forever.

 So, great to my surprise when I found again my old cassette tapes stashed in one drawer of an antique altar table. Of course, you know what a cassette tape is—that thing which you wind with a pencil and plopped into a cassette tape recorder, around which our family music entertainment revolved for many decades. I had my Dad’s Xavier Cugat tapes, tapes from the folks in America, study tapes from my former ad agencies Ace Saatchi (from the 80s!) and Jimenez DÁrcy.

Lo and behold, even my school tapes from the mid 70s, are here—used for my radio productions as a Communication student. I can’t believe they’ve survived hours of playing, mold infestation and countless scotch tape repairs!! More amazing was the fact that many of them were still playable.

 I plunked one into my trusty cassette recorder and the garbled, but recognizable sound of a commercial I taped for a class assignment in 1976 spewed out of the speaker. It was a radio ad for a milk brand “Grow-Up Milk”, where I sang a jingle plagiarized from Nino Muhlach’s Milk Maid commercial. I even voiced the announcer part as well, in which I enunciated the address of the milk company—“siete doble siete, tapat ng poste, Manila!”

 The same tape contained assorted recordings I did that are almost 40 years old! I recorded for posterity, my friend Vic Lamug singing “Simple Man” when he guested on a folk program over at Station RMN. This must have been around 1976, when most us were in the folk scene. Too bad didn’t record my version of “Scarborough fair”.

 There was also several takes of my folk group rehearsing the song “Hurry Sundown”, for Visioned Link IV, in 1977. I had a nasal voice then, as now, but much tinnier! I was floored when I flipped the tape and heard the strains of “Dahil Sa Iyo”. It was our competition song for the Commerce Talent Show, Group Singing. We were a shoo-in to win as most of our members came the talented “Rhymes and Rhythms”, and we were coached no less than Levi Granadosin, one of the famous singing Granadosin brothers. Our vocalization sounded good on the tape, but onstage, we flopped and had to settle for 2nd.

 The most fun was listening to us rehearse the songs for our college day presentation night, entitled “Come Alive”. I wrote the lyrics of the theme song (“What do we need to survive/ We need love to come alive!/ Well I guess there’s no other way/ Come alive with us today!) with music supplied by my talented classmate Francis Cardona—who doubled as the music conductor!

The highlight was the staging of the musical “Timmy”, with all-original songs written by classmate Jojo Barreiro. I could distinctly hear Tina Chua singing the title tune, “T-I-M-M-Y…that’s Timmy! Something out of a fantasy…”. And guess who played the title role? Me!! Also in the cast--and on tape-- was Cya Jonson, leading the ensemble with the rousing “Welcome to our village…we hope you feel at ease…welcome to our village…and sing!! , Well, at 18 years old, we could certainly sing our lungs out! Such verve..and such nerve!

 My tape compilation grew when I went to work in Manila—and a few saved cassettes yielded jingle studies done by the prolific jinglemaker Caloy Agawa for the Ministry of Tourism account, then handled by Ace Saatchi. There were 3 studies done for a domestic tourism jingle that had for its theme “Huwag Maging Dayuhan sa Sariling Bayan” (Don’t be a Stranger in your own Paradise, English version). I did the English lyrics and my CD, the Famas Awardee Jimmy Santiago wrote the Pilipino version which completely knocked me out for its lyricism and imagery.

 My agency ,Ace Saatchi was a regular in inter-agency competition that were all the rage in the 80s---and in 1987, we joined the Inter-Agency Christmas Chorale Competition. Caught on tape were the voices of our choral group singing a most unique competition song—“Jellicle Song””, from the musical cats.

 The song had been reworked to include Christmas lyrics, and included lively purring, meowing and caterwauling!. Listening to the song, I was transported back to the big final night where we came in feline outfits and belted out our song under the musical direction of Betsy Basilio. It was no-contest from the start--we swept competition away, winning Best Choreography and Best Chorale Group! What other stories could these ancient cassette tapes hold?

Well, I haven’t listened to all of them and I plan to do that in the next few days. Maybe I’ll start with my 30 year old home recordings doing my versions of those “”I-am-just-a-poor-boy-though-my-story’s-seldom-told” folk tunes. Or maybe I’ll have the contents transferred to a disc or digitized some day.

Then again, maybe that’s not necessary--I’ll just play them on my vintage cassette recorder and relive once more those carefree days when our pleasures were simpler, when things were less complicated, and where worries were solved with a familiar song, a guitar and a tape recorder on hand.

Sunday, October 20, 2013

40. HOUSE CLEANING FOR ART TREASURES

I’ve always held my dealer friends, Tony and Leni Ronquillo, responsible for turning me into a hardcore collecting fiend. Back in the early ‘80s, the Ronquillos were one of the first to set up a second hand shop at Makati Cinema Square, and it was here that I met Tony, a veteran collector as well, whose mishmash merchandise was always a source of puzzlement to me back then—Coke bottles, Star War toys, Bakelite radios, records, postcards, stamps, vintage toys and old photos. It was he who jumpstarted my Manila Carnival photo collection , by giving me a real photo postcard of the 1915 carnival queen, Concepcion Medina.


But the Ronquillos’ real treasures were to be found at their Makati apartment at San Antonio Village, and I would often pay them a visit to see what they have in their place, crammed to the rafters with all sorts of collectible junk brought in by basureros, runners and fellow collectors. As Tony headed the Bayanihan Collectors’ Club, he got first priority in perusing the items for re-sale in his more upscale Shangri-la shop (the now defunct Circa) and in the regular club-sponsored auctions.

 The Ronquillos’ taste is pretty much eclectic, with furniture and collectibles being their field of specialty. Back when antique fairs were the rage at Philtrade, they would often participate, saving their best items for such events, often mixing these with the more sellable comic books, movie posters, ephemera, chairs, commodes and other household antiques.

 I remember they once offered a small Fabian de la Rosa landscape painting for 50K. Another time, an ivory Calvario tableaux complete with a virina went up for sale at their Circa for just 120K. I also could not forget the century old tabernacle door elaborately carved in relief with primitive looking angels and religious figures, with its original polychrome intact.

In the mid-90s, the Ronquillos moved yet again to a bigger, quieter place on Conchu Street, which soon filled up with more trash and treasures. For over ten years, they lived in this apartment that also became their Makati warehouse, and which became my after-office haunt. It’s always a challenge to look for things of interest as every square inch of the place—from the garage to the walls-- is filled with boxes, crates, cabinets and bookcases with contents on the verge of overflow. I often would joke them by offering my janitorial services for free; I always have the urge to organize their stuff every time I go visit.

A week ago, I got a call from Leni inviting me to see their stuff as they have decided to give up their apartment and move back to their more spacious Parañaque home. They are downsizing their accumulations preparatory to their big move. It was a downer to hear of their move—one less rummage place to visit. But she said the kids have all grown and most are on their own, so she and Tony have decided to relax a bit and return to their old rambling home.


This Monday, a holiday, I decided to drop by their Conchu place to say hi and see what they have. As always, their place was a bedlam, but they had already set aside a box for me which had been filled with stuff I’d be interested in—old religious photos, 1950s kitsch, Carnival Queen postcards, sacred art. After making my selections, I asked to be taken around the house to see what else I could bring home.


What discoveries I made while I went from room to room—but the artworks found all over their apartment piqued my interest. On the walls of their overcrowded living room were these paintings, one of which I immediately recognized as Nemiranda’s. The large painting showing a Mother nursing her baby was bought by Tony for Php 2,600 from a Swiss consul who was being reassigned elsewhere, having completed his term here in Manila.


The stairwell railings were decked with decorative plates as well as small, unidentified paintings on the side.

 The dining room featured a long vintage Last Supper painting that has been retouched by Leni’s artist-brother.


The busy kitchen area, on the other hand, had a solitary painting showing a still-life grouping of fruits and plate, an all-too common and overdone theme. The painting was so bad, I think it was just there to cover up something--a crack or a wall stain, maybe.

 Hanging above a door leading to a store room was this small painting characterized by thick brush strokes. It was hung too high for me to read and recognize the signature.


Inside the store room were these three large interesting paintings. The first figurative piece bore the signature of the artist, a certain Sarmiento. The second one is a brass sheet, etched with patriotic symbols and dedicated to a World War II veteran, a great memento from the last war.


 There were other generic Filipiniana artworks, the kinds that one can buy from a furniture store from the 60s and 50s--all uninteresting.


 The best, however, was this rustic piece, dated 1978 by an unidentified artist whose signature I could not decipher.


 I was in for another surprise when I excused myself to use their bathroom. For, hanging on the wall next to the light switch were a pair of small paintings—one of which was a very desirable small Gabriel Custodio landscape.


 Hanging back to back on the sliding acrylic door were these antique picture frames. The oval frame is richly carved with Pinoy motifs popularized by Isabelo Tampinco—anahaw, bamboo and gabi leaves. The second squarish frame features a carving of anahaw frond, but is simpler.


My most exciting find turned up in the garage, of all places, where tons and tons of stuff are stored—hanging on the walls, rom the ceiling, resting in chairs, stacked on top of one another, squeezed into bookcases and bauls.


The paintings were the causes of my agitated interest, which I tried hard not to show. There was this huge floral painting that was signed Gonzales—the first name was unintelligible. Is this perhaps, the work of Mabini artist Felix Gonzales? Maybe, maybe not.


But if there’s one thing that I am sure of, it’s the painter of this next painting dated 1969. I thought at first that the sailing theme was very American, but upon taking a second look, the scene is very much a Filipino based on the outfits of the sailing crew.


The painter is no other than Oscar Navarro, the celebrated Mabini artist whose worth and skill is only being recognized only today.

 The very legible signature confirmed this. The scene of the crew controlling the boat during a squall is a rare Navarro theme as he favored traditional landscapes and rural settings.


There was still so much to cover, but as they say—so little time, so many stuff. I haven’t even gone upstairs where a 1970 Onib Olmedo portrait hangs. And there are still the book cases to check. I was given another invitation to come back and go through the boxes kept under the sofa, so I guess I will. The garden looks like its full ofpotential. Maybe, just maybe, underneath their overgrown amorseko, I’ll find an genuine Amorsolo!

(31 August 2009)

Tuesday, July 16, 2013

29. ON CAMPAIGN ASIA: Alex Castro, Creative Q & A

Alex Castro, creative director at Publicis JimenezBasic, takes time off his busy schedule to share his stories on how he cut his teeth in the advertising industry, being impressed with people having a great sense of humour, and going home at 5 pm to prove a theory.

 CREATIVE Q&A: Publicis Jimenez Basic's Alex Castro, How did you get into advertising?

 I was in my junior year in communications when the 'advertising' subject was included in our school curriculum. We also had a new professor — a former advertising practitioner from Manila who told us how lucrative agency work can be — a copywriter can make thousands just by writing a headline of seven to ten words! Naturally, I lapped every thing he said and after graduation, I was singleminded with what I wanted to do — to join an ad agency in Manila and be an advertising great! I went the usual route — writing my resume and mailing them to ad agencies I picked at random from a telephone directory. All of a sudden, I was being interviewed by all sorts of agencies! It was an exciting, exhilarating time for a ‘promdi’ graduate like me.

 What was your first ever ad? 
 It was for a print ad for a brand of sports shirt called “Go Barefoot”. I still remember the headline I wrote. “Get ready…Get Set…Go Barefoot!”. My client loved it, despite it being such a predictable headline — and made sure my boss knew it.

 What was your first ever job?

 I worked odd jobs in Baguio, where I attended St. Louis University, and my very first regular job was as a folk singer at Mr Gingerbread Man, then one of the coolest folk joints in the city. I did mostly Baez, Dylan and Peter, Paul and Mary stuff. Tito Mina shared the Thursday sked with me. I got paid Php10 a night with free dinner and this went on for 2 years.My first agency job? It was this teeny-weeny agency owned by 3 Chinese siblings, Peggy, Becky and Sonny Sun called PBS Promotions with offices at United Nations Avenue. When things got better, we moved to a suite at the Roman Super Cinerama Building. I was paid P450 a month. That was a pretty neat arrangement because after work on Fridays, I would just cross the street, go to the Philippine Rabbit Bus Station and hop on a bus for a ride back home to Pampanga.

 What was your worst job ever?
Doing PA work for artists, which I did for awhile as a promotions supervisor for a recording company. I carried singers’ wardrobe and accessories for their pictorials and it was both a very exhausting and humbling experience.

 What does it take to impress you? 
 People who impress me are people who make me laugh. It’s very hard to make people see the lighter side of things, and people with a great sense of humor definitely turn me on.

Where do you go to be inspired? 
 I move around a lot. Travel was an essential part of work when I lived in Bangkok for four years. I was constantly working around the region. The sights, sounds and smell of a new place excite me. To this day, when I am bored, I take the car out for a spin and drive aimlessly until I find an interesting place, park the car in the plaza of some town and explore the place on foot. I can spend a whole morning visiting ancient churches, ancestral houses, old monuments. Their art and architecture inspire me…

 If you can spend one day with a celebrity or historical figure, who would it be? Why?
Maybe spend it with an ancestor—Isabelo del Rosario (b. 1878/d.1901), a Kapampangan patriot and a Katipunero who was executed in Mexico for his role in the Philippine Revolution. Kapitan Bicong’s last request was to play his violin for one last time. With that final wish granted, he proceeded to play a moving version of “Danza Habanera de Filipina”. After which, he smashed his violin to smithereens on the gallows’ post where he was to hang. I often wonder if I got my sense of drama from him…

What is your guilty pleasure?
Collecting art and antiques. I’ve been an incurable collector since my creative director at Ace Saatchi turned me on to antiques, and I have not stopped since — accumulating everything from Mabini paintings, folk santos to ecclesiastical art and ephemera. My collection of old photos even became the basis for a pictorial history book which I published in 2006.

 If you have to come back as an animal, what would you be? Why?
I would come back as my cat, Uma. He sleeps 10 hours day, eats only gourmet catfood, and has the house all to himself five days a week. I would like to live his pampered life of leisure.

 What is the last book you read? 
Pinatubo: A Volcano in our Backyard, written by my good friend, Robby Tantingco. It’s a look-back at the Pinatubo eruption that happened exactly 20 years ago and its tragic aftermath. We, in Pampanga, were all profoundly affected with much of our material heritage lost in the destructive lahar flows. That is why, I value more my roots now and have become a staunch cultural activist.

Which ad do you wish you had made? 
Those Cherokee Jeep Ads—which show two outlines of animals intersecting and forming the outline of the vehicle—are startling, yet surprisingly simple. They stop you on your track, engages you to think—and you get it—the merged qualities of the creatures are found in a Cherokee jeep! I think it was done by a Malaysian agency, and won at the Cannes.On youtube, you would find me reviewing the classic Philippine Coke commercials of the late 70s and 80s (Add a Coke & A Smile, Coke is It!), a tribute to the simple joys of youth. I wish I’d done those, a perfect blend of music and unforgettable imagery..

 Worst haircut you’ve ever had?
When ducktails were the rage in the 1980s, I had not one, but two, courtesy of Hair 2000—that salon along Evangelista St., that a lot of creatives went to.

 Describe your typical day.
I am the agency’s early bird---I am at the office before 7:00 A.M. The quiet mornings hours are ideal for my writing duties (I still personally write a lot of copy) and admin stuff. I usually take my breakfast in the office, you know, whatever is available, cereals today, Jollibee the next. After 9:30, the real work begins—with endless creative clearances, meetings, client calls and brainstorms. At 5 o’clock, you would often find me calling it a day—“It is time to disengage..”, I would often say, and this has become an office byword here. I read somewhere that there are more successful people going home at 5 PM, so I am just helping prove that theory…

 Can you suggest a question for our next Q&A candidate?
What was the worst thing said against you as an agency person?

Yes or no. If given the opportunity would you be the first human guinea pig to land on Mars? And why? (Question provided by Leo Burnett Melbourne’s Jason Williams)

Yes. Because anything I will achieve will benefit humanity. BUT on one condition: That there should be a guarantee of my return to Earth.

(15 August 2011)