Tuesday, July 30, 2013

31. Review: KURALDAL ATLUNG ARI and LIBAD BANGKA NG APUNG IRU: Beyond the Revelry

Category: Books 
Genre: Religion & Spirituality 
Author: Nina L.B. Tomen 
Published by the NCCA, (c) 2008 

Lubao-born Nina Tomen has written a definitive book about two of Pampanga's most important religious events that are largely unknown outside the province: the Kuraldal dance ritual performed during the feast of Sta. Lucia in Sasmuan town and the fluvial procession of Apung Iru or St. Peter, the patron of Apalit, carried out during the town's 3-day fiesta beginning June 28.

The author traces the beginnings of these celebrations which may have roots in our pre-colonial times. River rites, for instance, were undertaken by natives to appease water deities while dancing for divinities is an age-old custom practiced by ethnic groups in the Philippines. The book also gives an account of the origins of the central figures of venerations--namely, the seated ivory San Pedro attired in papal regalia, as well as the smallish Sta. Lucia statue that was even referred to in Gaspar's Conquistas de las Islas Filipinas.

Apung Iru, associated with the Arnedo-Espiritu-Gonzalez families, is lovingly cared for by a succession of appointed camaderos and has its own shrine at Capalangan. It is taken out once a year for the wet and wild river procession, conveyed on a grand pagoda and escorted by an armada of gaily-decorated boats full of devotees. Revelers shower each other with water, food, candies and fruits for the duration of the 6 hour river journey.

 On the other hand, on January 6, Feast of the 3 Kings (Atlung Ari), the whole town of Sasmuan goes on a dancing frenzy before the image of Apung Lucia as chants are shouted : "Viva Apung Lucia! Pwera sakit!" (Long Live, St. Lucy! Deliver us from sickness!).

The book takes a look at the roles of organized groups (e.g. the Knights of Saint Peter of Apalit) as well as ordinary residents in perpetuating the cults of these two saints. Testimonials from different residents attesting to the miraculous powers of the images are included in one chapter. But the more interesting part delves into the validity of folk religiosity or popular piety, and how the Church views such adulterated practices and traditions today. While the writing is organized and easy to read, the treatment of pictures could have been better. Important vintage pictures are often relegated as insets the size of postage stamps.

Overall, this book is a welcome addition to the growing number of books on Kapampangan religious history, which was started by Dr. Luciano Santiago's. "Laying the Foundations: Kapampangan Pioneers of the Philippine Church" and "Edna Gueco's "O, Indu: The Virgen delos Remedios Story". Nino Tomen, whose young son died of rabies just days before the book launch, deserves our commendation for completing this book against all odds.

(27 June 2010)

Sunday, July 21, 2013

30.Bale Matua: The DELA CRUZ-LIM HOUSE


An uncle of mine died this week, Tatang Emiliano “Bending” de la Cruz, who lived to the ripe age of 93 years. Tatang was married to my aunt Elsie Castro, 89, sister of my late Dad.

Both Tatang Bending and Imang Elsie were the last of their siblings, outliving all their younger ‘kapatads’, in the case of my aunt. Though longtime Manila residents, they've always remained true to their Pampanga roots, and it was in Mabalacat, their hometown, that the family chose to have Tatang’s wake.


 The death of my uncle gathered our Kapampangan relatives, and the funeral wake turned into another mini-reunion, and an occasion to revisit old memories of the grand De La Cruz-Lim House, where my uncle lay in state for 3 days.



This is their family residence, an imposing structure built in 1932, by his father, Don Vicente Dizon de la Cruz (Apung Centi), a prominent businessman and sugar planter, and his wife, Dna. Felipa Tuazon Lim (Apung Pepang), whose humble beginnings belied her enterprising spirit.


As a youngster, Apung Pepang sold water to passengers of the the Manila-Dagupan railway, which passed thru the town. In later years, local people would call her the “Nora Aunor of Mabalacat”, despite the obvious anachronism.


I had written about this house in my local history book, but never got around to seeing it this close. I remember a few, short visits here—it is a town landmark because of its tall tower—when one says you have reached the “bale ng Apung Pepang” (the house of Lola Pepang), it means you have reached the town proper.


 The house stands right along the corner of the Sta. Ines Expressway Exit and MacArthur Highway in a spacious prime lot. It has a distinct art deco design, right down to the iron grill fence.


The house was among the few featured in the “Pampanga Social Register” book, published in 1936, which paid tribute to Pampanga’s prominent people in business and society.


According to the write-up, the house was constructed with Rizal Cement, furnished with Puyat Furniture and finished with Bondex paint by contractor A.B. Villanueva & Sons.

Well-kept through the years, the house had only minor refurbishments, which included re-painting and a change of wallpaper. It is fronted by a garden and a small lawn featuring a grotto-like centerpiece with some figures in cement.


 The covered entry features a contemporary plaque that identifies it as the De la Cruz-Lim Residence, Constructed 1932.


The names of the children are listed with along with the names of their spouses: Enrico (m. Cristina D. Antonio), Constancia, Vicente Gonzalo Jr. (died young), Emiliano (m. to Elsie M. Castro), Heindelberto (m. Clarita G. Velasquez), Ubaldo (m. Caridad G. Garcia), Felicisima (m. to Judge Noli P. Quioc) and Adelaida (m. to Francisco A. Olalia).


The spacious receiving room (where the wake was held) is richly-lined with narra wood panels while the two-toned flooring is made from long wood strips.


The tall but narrow sliding windows of clear glass are protected by beautiful art deco grills of floral design.


There are two rooms to the left, one of which is Apung Centi’s office. There is also a larger room next to the stairwell, used as a living quarter.

The second floor is accessible by a short flight of stairs with wooden steps and iron grill balusters. It leads to the commodious living room that has retained its 80 year old Ambassador style furniture made by Puyat & Sons.


The two-toned floor motif and the wooden paneling is repeated here.


An unusual portrait of the De La Cruzes hangs in the sala. It is that of the couple in their late 50s, cut-out photo oleos (painted studio pictures) and assembled to give a 3-D effect, an early and unusual example of tole art.

 Going to the dining room, one sees an arch with low relief carvings representing the prosperous sugar business of the De La Cruzes. It shows a sugar mill (Apung Centi was a stockholder of the Mabalacat Sugar Mill), sugarcane crushers, a pilon and other mill appurtenances.


 A matching arch is shown on the opposite side, with the initials of the owner and carvings of a vast sugarcane field, a cane crusher and the solitary figure of a farmer hauling off sugarcane stalks in a gareta (carabao cart).


 The dining room also retained much of its furniture, vintage Puyat, in streamlined Ambassador deco, a favored and popular 30s style.


High windows keep the dining room cool, and an occasional bat would often stray into the house through the sliding windows.


To the left are the kitchens and other utility areas, where househelps spend most of their time preparing the food and cooking dishes using old clay ovens.


There is an old fashioned banggera here, and a modern San Miguel refrigerator.


Opposite are rooms sandwiching a short hallway that leads to a veranda. One room is used to store the antique images of St. Mary Margaret Alacocque and the Sacred Heart of Jesus, which are lent to the church for viewing on the Feast of Sacred Heart.


The most famous feature of the house is the tower, which is accessible through a narrowing and a spiraling flight of stairs that lead to the top, a small space with windows, good for just a small seat.


There is a town legend that daughter Constancia used to hang out here, which has a commanding view of the town, in the hope of catching a glimpse of a beloved—a religious, so they say. The truth was, Constancia had bad lungs, so her father built the tower for her so she could take better whiff of the fresh, pure air available at high altitude.


Today, the beautiful Deco house is under the care of the children of the late Felicisima de la Cruz-Quioc, a number of whom reside here . I am privileged to have grown up with some of them-- two boys were schoolmates at Sacred Heart Seminary, while the eldest daughter is married to the culinary artist Claude Tayag, another high school classmate.


 While we were once more reunited under a sad circumstance, I am somehow comforted by the thought that Tatang Bending (he is the young boy on the right, in long white pants), who spent his early teenage years living in this grand old house of many memories, is once more home in the town he loved the most, this time, for good.

Tuesday, July 16, 2013

29. ON CAMPAIGN ASIA: Alex Castro, Creative Q & A

Alex Castro, creative director at Publicis JimenezBasic, takes time off his busy schedule to share his stories on how he cut his teeth in the advertising industry, being impressed with people having a great sense of humour, and going home at 5 pm to prove a theory.

 CREATIVE Q&A: Publicis Jimenez Basic's Alex Castro, How did you get into advertising?

 I was in my junior year in communications when the 'advertising' subject was included in our school curriculum. We also had a new professor — a former advertising practitioner from Manila who told us how lucrative agency work can be — a copywriter can make thousands just by writing a headline of seven to ten words! Naturally, I lapped every thing he said and after graduation, I was singleminded with what I wanted to do — to join an ad agency in Manila and be an advertising great! I went the usual route — writing my resume and mailing them to ad agencies I picked at random from a telephone directory. All of a sudden, I was being interviewed by all sorts of agencies! It was an exciting, exhilarating time for a ‘promdi’ graduate like me.

 What was your first ever ad? 
 It was for a print ad for a brand of sports shirt called “Go Barefoot”. I still remember the headline I wrote. “Get ready…Get Set…Go Barefoot!”. My client loved it, despite it being such a predictable headline — and made sure my boss knew it.

 What was your first ever job?

 I worked odd jobs in Baguio, where I attended St. Louis University, and my very first regular job was as a folk singer at Mr Gingerbread Man, then one of the coolest folk joints in the city. I did mostly Baez, Dylan and Peter, Paul and Mary stuff. Tito Mina shared the Thursday sked with me. I got paid Php10 a night with free dinner and this went on for 2 years.My first agency job? It was this teeny-weeny agency owned by 3 Chinese siblings, Peggy, Becky and Sonny Sun called PBS Promotions with offices at United Nations Avenue. When things got better, we moved to a suite at the Roman Super Cinerama Building. I was paid P450 a month. That was a pretty neat arrangement because after work on Fridays, I would just cross the street, go to the Philippine Rabbit Bus Station and hop on a bus for a ride back home to Pampanga.

 What was your worst job ever?
Doing PA work for artists, which I did for awhile as a promotions supervisor for a recording company. I carried singers’ wardrobe and accessories for their pictorials and it was both a very exhausting and humbling experience.

 What does it take to impress you? 
 People who impress me are people who make me laugh. It’s very hard to make people see the lighter side of things, and people with a great sense of humor definitely turn me on.

Where do you go to be inspired? 
 I move around a lot. Travel was an essential part of work when I lived in Bangkok for four years. I was constantly working around the region. The sights, sounds and smell of a new place excite me. To this day, when I am bored, I take the car out for a spin and drive aimlessly until I find an interesting place, park the car in the plaza of some town and explore the place on foot. I can spend a whole morning visiting ancient churches, ancestral houses, old monuments. Their art and architecture inspire me…

 If you can spend one day with a celebrity or historical figure, who would it be? Why?
Maybe spend it with an ancestor—Isabelo del Rosario (b. 1878/d.1901), a Kapampangan patriot and a Katipunero who was executed in Mexico for his role in the Philippine Revolution. Kapitan Bicong’s last request was to play his violin for one last time. With that final wish granted, he proceeded to play a moving version of “Danza Habanera de Filipina”. After which, he smashed his violin to smithereens on the gallows’ post where he was to hang. I often wonder if I got my sense of drama from him…

What is your guilty pleasure?
Collecting art and antiques. I’ve been an incurable collector since my creative director at Ace Saatchi turned me on to antiques, and I have not stopped since — accumulating everything from Mabini paintings, folk santos to ecclesiastical art and ephemera. My collection of old photos even became the basis for a pictorial history book which I published in 2006.

 If you have to come back as an animal, what would you be? Why?
I would come back as my cat, Uma. He sleeps 10 hours day, eats only gourmet catfood, and has the house all to himself five days a week. I would like to live his pampered life of leisure.

 What is the last book you read? 
Pinatubo: A Volcano in our Backyard, written by my good friend, Robby Tantingco. It’s a look-back at the Pinatubo eruption that happened exactly 20 years ago and its tragic aftermath. We, in Pampanga, were all profoundly affected with much of our material heritage lost in the destructive lahar flows. That is why, I value more my roots now and have become a staunch cultural activist.

Which ad do you wish you had made? 
Those Cherokee Jeep Ads—which show two outlines of animals intersecting and forming the outline of the vehicle—are startling, yet surprisingly simple. They stop you on your track, engages you to think—and you get it—the merged qualities of the creatures are found in a Cherokee jeep! I think it was done by a Malaysian agency, and won at the Cannes.On youtube, you would find me reviewing the classic Philippine Coke commercials of the late 70s and 80s (Add a Coke & A Smile, Coke is It!), a tribute to the simple joys of youth. I wish I’d done those, a perfect blend of music and unforgettable imagery..

 Worst haircut you’ve ever had?
When ducktails were the rage in the 1980s, I had not one, but two, courtesy of Hair 2000—that salon along Evangelista St., that a lot of creatives went to.

 Describe your typical day.
I am the agency’s early bird---I am at the office before 7:00 A.M. The quiet mornings hours are ideal for my writing duties (I still personally write a lot of copy) and admin stuff. I usually take my breakfast in the office, you know, whatever is available, cereals today, Jollibee the next. After 9:30, the real work begins—with endless creative clearances, meetings, client calls and brainstorms. At 5 o’clock, you would often find me calling it a day—“It is time to disengage..”, I would often say, and this has become an office byword here. I read somewhere that there are more successful people going home at 5 PM, so I am just helping prove that theory…

 Can you suggest a question for our next Q&A candidate?
What was the worst thing said against you as an agency person?

Yes or no. If given the opportunity would you be the first human guinea pig to land on Mars? And why? (Question provided by Leo Burnett Melbourne’s Jason Williams)

Yes. Because anything I will achieve will benefit humanity. BUT on one condition: That there should be a guarantee of my return to Earth.

(15 August 2011)

Monday, July 8, 2013

28. Book Review: LA CASA DE DIOS

Category: Books
Genre: Religion & Spirituality
Author: Fr. Rene B. Javellana, SJ The Legacy of Filipino-Hispanic Churches in the Philippines
By Ortigas Foundation, Inc.(c) 2010 Hardbound, 344 pp.

 Twelve years ago, Rafael Ortigas Jr., a successful businessman and a collector of rare books, started an ambitious project--that is, to document all Spanish era built churches in the Philippines--from the Metropolitan Cathedral to provincial parishes. Unfortunately, he died in 2009 before the project was completed, but not before assigning company photographers to shoot over 300 churches, using the Catholic Directory as their guide.

Ortigas Foundation decided to carry on with the project and "La Casa De Dios: The Legacy of Filipino-Hispanic Churches in the Philippines", is a realization of Rafael Ortigas' dream. In this book, we are treated to an overview of Catholic religious life and history, accompanied by snapshots of many beautiful churches--some rarely seen or visited--and which serve as great examples of this rich and formative period in Philippine religious history as well as our evolving ideas of architecture.

At Php3,500, this autographed book carries a hefty price tag, but is well worth the price, as it is packed with well-researched accounts about the character of our colonial architecture and comes with a diverse visual catalogue of Hispanic age church photos.

Fr. Javellana, who also authored books about Bohol churches and colonial architecture, sure knows his turf, ably analyzing art styles, building lay-outs and town plans, while providing commentaries on the contribution of Catholicism to the building of Philippine culture. "La Casa de Dios" is a "good-to-have" book and hopefully will inspire ordinary folks to value their places of worship and preserve their cultural identity for years to come. Mr. Ortigas, bless him, would be happy with the way his dream project turned out to be.

(2 January 2011)